The Power of Video

These days, everyone is talking about the power of video. And for good reason

– 59% of executives would rather watch video than read text (Forbes)
– Enjoyment of video ads increases purchase intent by 97% and brand association by 139% (Unruly)
– Video results have appeared in almost 70% of the top 100 search listing on Google  (Marketing Week)
– Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors (Comscore)
– Internet video traffic will be 69% of all global consumer Internet traffic in 2017 (Cisco)
– Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines (MarketingSherpa)
– 96% of shoppers find videos helpful when making purchase decisions online (MarketingProfs)
–  Rich media ads hit engagement rates of 16.85%, compared with 2.14% engagement rates for standard banners and 1.62% for mobile (eMarketer)
– Online video now accounts for 50%  of all mobile traffic  (Bytemobile Mobile Analytics Report)

Lux Marketing provides video production and editing services offering a variety of media packages including

– Online Videos
– Television
– Pre-Roll Advertising
– Visual Development
– Digital Branding
– Motion Graphic
– Concept Development
– Post Production

Ready to take your marketing to the next level?

Give us a call today to discuss at 1.407.374.2159.